Search and information is a commodity. Search is everywhere, but so is useless information. As Author John Naisbitt wrote in Megatrends, no less than 35 years ago: “We are drowning in information but starved for knowledge”. Relevance, on the other hand, is the true currency of the digital age. In fact, paradoxically, cheap search is a very expensive “commodity”! New advancements in artificial intelligence, combined...