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Diane Berry

Chief Knowledge Evangelist

Diane Berry is Chief Knowledge Evangelist of Coveo, dedicated to helping organizations everywhere change traditional knowledge management practices to unleash collective enterprise knowledge for radically better organizational performance. Diane was previously SVP, Global Marketing and Communication with Coveo since 2009. Prior to joining Coveo, Diane was SVP Global Marketing with Taleo Corporation, the leading international provider of on-demand Internet software for talent and human capital management and acquired by Oracle in February 2012, from its initial round of financing to its public offering. At Taleo, Diane was responsible for all global marketing, from new product launches to analyst and media relations, customer value studies, customer user groups and strategic messaging and positioning.

Following Taleo, Diane was Chief Marketing Officer of SelectMinds, a corporate social media solutions provider, where she defined the organization’s messaging and positioning, conducted value studies, thought-leadership engagements and became an industry spokesperson for the value social media brings to business. Diane also led the company’s product expansion from a provider of corporate alumni networks to a leading provider of social media solutions for many different corporate constituencies, from employees to customers. Diane has also served as Chief Marketing and Strategy Officer with Smyth Solutions, a SaaS provider of accounts receivable and credit solutions and outsourcing services, and as an executive in the publishing industry, where she was instrumental in the successful Initial Public Offering of Journal Register Company on the NYSE.

Diane resides with her husband and assorted horses and dogs on their farm in New Jersey; she is a passionate equestrian and competes in the discipline of eventing.


Author Archives


Gilbane Conference 2013: Imperatives for enterprise search success

Posted by Diane Berry on December 3, 2013

The Gilbane Conference kicks off this Tuesday in Boston. In addition to attending the event (Coveo is a sponsor), I’ll also be speaking on a panel about “Strategic Imperatives for Enterprise Search to Succeed.” This topic ties closely to how Coveo works with its customers to ensure the success of their knowledge management initiatives.

In the session, I’ll be joined by fellow panelists Urban Hedström, founder of Findwise, John Felahi, Chief Strategy Officer of Content Analyst Company, LLC, as well as Lynda Moulton, principal at LWM Technology Services, who will be moderating the panel. We’ve worked with Lynda for many years.  Together we will examine the findings of a recent Findwise survey, which uncovered a disconnect between the expectation and execution of enterprise search.

To reach the expectation of your own organization — employees and customers — enterprise search must be leveraged strategically so that the right — meaning relevant — content finds the right person at the right time. Otherwise, the result is irrelevant, and users lose trust.  Our session will ultimately look at the challenges organizations have with their enterprise search strategies, why they have them, and what they can do to ensure that relevant content is found when needed.  I plan to discuss the next evolution of search technologies, where we present that relevant content into the context of the user—whether that user is an employee, a customer, or just a website visitor. Read more and comment »


Reflections from Dreamforce: Collective Knowledge, Customer Engagement and the Inverted Economy

Posted by Diane Berry on November 21, 2013

Peter Schwartz, the celebrated futurist from Salesforce, spoke Monday at Dreamforce about the relevance of companies that embrace the power of the new “inverted economy.”

Peter pointed out that individuals, not corporations, leveraged by knowledge networks of other customers, employees and partners are the new “market makers.” This is where the pyramid of power inverts.

The scale that customer advocacy – both good and bad – can achieve in today’s day and age is simply astounding. The once impossible becomes probable when customers collaborate at the speed of now. Read more and comment »


Live from Dreamforce: What Defines a Community?

Posted by Diane Berry on November 19, 2013

People attend shows like Dreamforce to make connections. There are literally hundreds, if not thousands, of opportunities to connect with communities of people that can influence your work for the better.

At a show with more than 100,000 people – plus contests, promotions, keynotes and a Green Day concert – why are Coveo employees leaving the action to ride bikes around San Francisco each morning this week with new connections?

The reason is because we believe that communities are built through meaningful connections. Since our alliance director is an avid cyclist and Bay Area resident, what better way to bring people together through their interests in cycling, the city and their work? Read more and comment »


Get Ready (and Relevant)! Dreamforce 2013 Preview

Posted by Diane Berry on November 13, 2013

We’re just days away from Dreamforce 2013, arguably the biggest technology event of the year – and as a Bronze Sponsor, the excitement here at Coveo keeps growing. What was once known as a user conference for salesforce.com customers has turned into a premier event for the industry, with 100,000+ Salesforce enthusiasts expected to descend on San Francisco next week.  Will you be one of them?

Dreamforce is so big, it’s a testament to the number of technologies and ways companies can better serve customers and win more deals. With four days of breakout sessions, exhibitions, and CRM success stories, there will be no shortage of information presented and knowledge shared. Which begs the question: As an attendee, don’t you wish there was an easy way to find and capture information at Dreamforce that’s the most relevant to you?

Similarly, what many companies are missing from the traditional Salesforce ecosystem is relevant content from across the enterprise. One of the biggest pain points that customer service and sales agents face is having to leave Salesforce to access information from multiple other systems. Launched last year, Coveo for Salesforce brings the enterprise into Salesforce, in effect making Salesforce the information hub of your company. What happens then?  Your Salesforce users become customer experts. They know everything your organization knows about each and every customer, as well as better, more useful ways to solve customer issues quicker. And it’s presented in their own context – exactly what they are working on, without overwhelming them with data. Coveo recommends relevant content and experts to the end user, regardless of where the data resides – in social media, the cloud, or enterprise systems. It’s the kind of insight that accelerates transformations into “customer companies,” which is the key theme of the show this year. Read more and comment »


Thoughts from KMWorld – Without Relevance, Knowledge is Useless

Posted by Diane Berry on November 11, 2013

Or, why companies are evolving beyond the Google Search Appliance

Last week, I had the opportunity to speak at KMWorld 2013, one of the leading events for knowledge management professionals, and I’m happy to say that it was by far the best KMWorld event I’ve attended.  The level of discussions – the collaborative sharing of information and the sophistication with which attendees are approaching the challenge of better leveraging knowledge within their organizations—were all truly outstanding.

If there’s one main key impression I took away from this year’s show, it’s that companies have matured in how they look at knowledge management and access. They’ve implemented knowledge bases and enterprise search tools—the iconic Google Search Appliance, in many cases – in the past and they’ve found that these tools are not sufficient to leverage the collective knowledge available to most organizations.  They are still drowning in information but unable to leverage collective knowledge. Read more and comment »