Blog Coveo Insights

What Does Decision Support Have to Do with Revenue and Customer Satisfaction?

Posted by Louis Têtu on July 20, 2011

Inefficiency is when something gets done with more money, time and resources than it should. Ineffectiveness is when something should be done differently to yield better results.

In both cases, typically the actors don’t know better, or don’t have the requisite knowledge and information to act optimally, and the results show. For sales it means less revenue, for services it means lower customer satisfaction, and in both areas it means increased costs–everything businesses don’t want! Read more and comment »

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