We’ve all heard the expression “necessity is the mother of invention.” In today’s day and age of digital engagement and the rapid pace of change in which we all live, this statement couldn’t be more true. Today’s consumers do not want to wait. There is a need for immediate satisfaction which means proprietors need to not only react to requests faster – they must have all of the necessary information to answers any number of requests at their fingertips, in an instant.
This information immediacy issue is playing out every day in many industries in multiple formats – whether it’s a customer on the phone with his or her mobile phone provider trying to straighten out a bill, a product engineer working to determine the next phase of a development cycle and needing to tap into a side project for research data, or a sales force leader determining an appropriate engagement strategy for his or her organization. The problem is, as common as these scenarios are, the access to all of the information necessary to make insightful decisions is not as prevalent as one may think.
This is why Coveo and its customers are paving the way – truly leading the charge as innovators – bringing together vast amounts of data on our unified indexing platform across enterprise systems and social channels and making it available with contextual relevance to each and every user—we term this one-to-one, end-to-end. With a single, unified view of information across channels (think an information mash-up like you’d get on Yahoo! Finance), customer service teams discover information relationships within diverse data sources to better know and serve their customers and enable better decision making – all aimed at building a truly customer-centric organization. Read more and comment »