Data, by its very nature, is difficult to find and to analyze because it’s stored in so many places, with no way to search through it or correlate it across systems to derive meaning from it.
As a recent Fast Company interview with Coveo CEO Louis Têtu stated, people who could remember all of this information, and easily correlate it—mentally—were those who succeeded most often. However, the amount of unstructured data makes it impossible for an individual to know everything that’s occurring related to a specific topic, at any point in time. Add in social media channels which contain up to the minute data, and you have an unbelievably complex information mess. How can an individual, much less all employees in a company, gain insight from such widespread, diverse data in disparate systems?
Well if all of these systems could be connected to each other so we could all understand, assimilate and correlate the information to make effective decisions, provide great service, help customers understand more about our products, and even build more innovative products that contained customer input – from all of our interactions with them—well, that might solve our problem. But would it? Do integrations provide the kind of real-time information mashup that would be required? Not really. Even so, it’s not news that the promise of system consolidation has long eluded companies and we’ve all heard the horror stories about dashboards taking a year to implement, and then they are just windows into different systems rather than actual data mashups. Read more and comment »