Maximizing adoption requires understanding the motivations of different groups of users and tailoring your deployment messages and materials to address their perspectives. Technology adoption guru Geoffrey Moore suggests that the best way to drive broad adoption is to begin with the group at the top of this table, and as you succeed in achieving adoption within each group, use that group to help engage the next group in the table.
So, what are some of the ways we can use what we know about these groups to encourage them to adopt a new technology? And how do members of each group affect the other groups? Read more and comment »