Blog Coveo Insights


Coveo for Sitecore: Turning Your Website into a Competitive Advantage

Posted by Tucker Hall on June 4, 2014

Sitecore website personalizationFor many organizations, the website is one of the most important channels to reach and captivate customers throughout their buying journey. And because today’s web visitors are increasingly savvy, empowered, and mobile, in order to succeed companies must ensure that each site visitor has a website experience that is not only engaging, but is also conversational and personal.

And nowhere is this more the case than in how visitors search for—and discover—the content and products a site has to offer. Indeed, intuitive and efficient search capabilities directly impact key website performance metrics, including repeat visitors, page views per visitor, conversion rate, cart size, and CSAT. Read more and comment »

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Who Owns Site Search…and Who Should Own It

Posted by Tucker Hall on April 24, 2014

Search Belongs to MarketingYou may not realize it, but you’re probably overlooking one feature of your company’s website that has the potential to most dramatically improve site performance. And yet research indicates that many companies neglect to focus on it. It’s search—revealed in a recent report as the biggest reason for visitor dissatisfaction. In the case of e-commerce sites, search even outranked factors such as the ordering process, site speed, and security.

Site search may be a function relegated to your I.T. department, and even there it might not be given much consideration. So why care about search at all? Because it takes on the all-important task of informing site visitors with the content that speaks to them in a personal way. It is also a driver for key site performance metrics such as conversions, as well as number of repeat visitors, page views, and average cart size. So who should be responsible for such an important feature? Read more and comment »

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Coveo Innovations: Mobile Focus

Posted by Richard Tessier on February 26, 2014

This post begins a series of short blogs on Coveo technology innovations in 2013 and a few sneak peaks at what’s planned for 2014, with a focus on the four hallmarks of Coveo’s Search & Relevance Technology: Connectivity, Unified Indexing, the Relevance Engine and User Engagement. Our first post focuses on user engagement, via mobile devices.

Because people want and need to access information and knowledge wherever, whenever, Coveo in 2013 developed a new JavaScript search interface with the Responsive Web Design (RWD) approach. This allows our customers and partners to easily implement interfaces that adapt based on the user device (desktop, smartphone, tablet, etc.) and that reorganize UI elements to make the most of available screen real estate. Read more and comment »

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Ask a Systems Integrator: What’s next in content personalization?

Posted by Diane Berry on October 23, 2013

When it comes to a brand’s online experience, personalization is the new mandate. But personalization goes beyond content creation and web content management – it requires advanced planning, strategy and forethought.

pezzanoTo discuss the state of online content personalization, we sat down with Paul Pezzano, chief operating officer of Bluetube, a full service digital agency and systems integrator that helps brands with their digital experience. Read more and comment »

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