Last week web development expert Amanda Shiga, Digital VP of Nonlinear Creations, joined our conversation around the value and impact of good, intuitive search on a website. Bringing over a decade of expertise in digital marketing, Amanda shared the different options available for site search, and why she believes great search makes a website successful.
As an example, one of her clients, Newfoundland Liquor Corporation, noticed that 50% of its web visitors were using the search function on its website to look for specific products but were not finding what they were looking for. With the help of Nonlinear, Newfoundland Liquor replaced the non-performing site search with Coveo to provide its visitors with a more intuitive search experience and it has been experiencing amazing improvements in website performance since. Read more and comment »