When it comes to a brand’s online experience, personalization is the new mandate. But personalization goes beyond content creation and web content management – it requires advanced planning, strategy and forethought.
To discuss the state of online content personalization, we sat down with Paul Pezzano, chief operating officer of Bluetube, a full service digital agency and systems integrator that helps brands with their digital experience.
What is the biggest problem you see with a company’s web content? Read more and comment »