You may not realize it, but you’re probably overlooking one feature of your company’s website that has the potential to most dramatically improve site performance. And yet research indicates that many companies neglect to focus on it. It’s search—revealed in a recent report as the biggest reason for visitor dissatisfaction. In the case of e-commerce sites, search even outranked factors such as the ordering process, site speed, and security.
Site search may be a function relegated to your I.T. department, and even there it might not be given much consideration. So why care about search at all? Because it takes on the all-important task of informing site visitors with the content that speaks to them in a personal way. It is also a driver for key site performance metrics such as conversions, as well as number of repeat visitors, page views, and average cart size. So who should be responsible for such an important feature? Read more and comment »