For many organizations, the website is one of the most important channels to reach and captivate customers throughout their buying journey. And because today’s web visitors are increasingly savvy, empowered, and mobile, in order to succeed companies must ensure that each site visitor has a website experience that is not only engaging, but is also conversational and personal.
And nowhere is this more the case than in how visitors search for—and discover—the content and products a site has to offer. Indeed, intuitive and efficient search capabilities directly impact key website performance metrics, including repeat visitors, page views per visitor, conversion rate, cart size, and CSAT. Read more and comment »