Tag Archives: technology adoption
The “Intentional Approach” to Technology Adoption Part 6: Using Technology Adoption Theory
Maximizing adoption requires understanding the motivations of different groups of users and tailoring your deployment messages and materials to address their perspectives. These groups are summarized in Table 1. Technology adoption guru Geoffrey Moore suggests that the best way to drive broad adoption is to begin with the group at the top of this table, [...]
The “Intentional Approach” to Technology Adoption Part 5: Technology Adoption Theory
Maximizing technology adoption requires understanding the motivations of different groups of users and tailoring your deployment messages and materials to address their perspectives. So what are these different groups of users and are they really so different? Understanding how people choose and adopt new technology is critical. This material is based on the Everett Rogers [...]
The “Intentional Approach” to Technology Adoption Part 3: Understand the Keys to Driving Adoption
In my last blog post, I mentioned that by analyzing our past projects, we can improve adoption of our future information systems projects. This post will focus on the second impediment identified in this type of review: that adoption is hindered when we do not understand how to drive adoption. After putting months of work [...]
The “Intentional Approach” to Technology Adoption – Pt. 2
In my last blog post, I suggested that by analyzing our past projects, we can improve adoption of our future information systems (IS) projects. Three of my adoption observations are that: adoption is hindered when . . . use of the new technology is contrary to the kind of staff we need in our company, [...]
The “Intentional Approach” to Technology Adoption – Pt. 1
In my last blog post, I suggested that many of our past information systems solutions did not fully achieve our hopes or the claims we made when we proposed these projects. The most common cause of underperformance with these projects has been due to slow adoption growth rates. The history of new technology adoption during [...]
Enterprise Search 2.0: A New Way to Solve Age Old Problems
Welcome to my first Coveo blog post. My name is Trent Parkhill, and while I have been configuring Coveo’s enterprise search platform for the past four years, I only recently joined the company. In my role as Director of Consulting on our professional services team, I will be focused on helping engineering, consulting and professional [...]