Don’t look twice, but you’re losing B2B customers to sites that offer a B2C experience.  B2B customers are also B2C consumers. They refuse to wait more than one second for a page to load and want the same easy-to-use websites…

Health insurance executives understand the importance of relationships. In an industry where the primary commodities are trust, security, and protection, an insurance provider’s ability to acquire and retain customers often depends on its ability to build relationships. But what does…

Before the covid 19 pandemic, the health insurance industry was changing rapidly to meet consumer demands. The pandemic accelerated a change in service delivery, moving from in-person to remote that continues even with the vaccine rollout. This has reset consumer…