The 10 Best Ecommerce Research Papers From 2021
The last 12 months have had many fits and starts—perhaps not surprising after such a bleak 2020. One area that really awoke from slumber was ecommerce research. In fact, AI journal…
About Andrea Polonioli
Andrea is a Product Marketer for our Commerce line of business. Prior to joining Coveo, he was at Tooso, the acquired AI search ecommerce startup. He has a passion for innovation-driven companies and a research background in cognitive science. When he is not working, he is likely to be experimenting new dishes, travelling or hiking.
How Machine Learning Powers Intelligent Suggestive Selling
A popular sales strategy that retailers use is suggestive selling. Also known as “cross selling” or “upselling”, a suggestive sell is when sales associates encourage customers to buy complementary products…
Reduce Ecommerce Cart Abandonment With These 10 Effective Tips
Trying to figure out how to reduce cart abandonment? One of the biggest problems in the ecommerce world is cart abandonment rate, or the percentage of visitors abandoning their shopping…
Preparing for a Cookie-less World: Future-Proof Your Personalization with First- and Zero-Party Data
Starting with the basics: What is the difference between third-party cookies versus first-party cookies and zero-party data? Third-party cookies: When you visit a site, a third party leaves a cookie…
Product Returns Giving You the Bah Humbugs? 7 Minimization Tips
Product returns have been the nemesis of brands and retailers for a long time, and the rise of ecommerce has only exacerbated this challenge. Consider that in 2020 shoppers returned…
How Search Relevance Satisfies Desires and Intentions
Search relevance refers to a search engine’s ability to provide the most significant results to address the searcher’s needs and satisfy their intent. Creeping in steadily over the years, search…
Your Guide to Effective Product Recommendations in Ecommerce
With online becoming the only retail channel, customer expectations for the digital experience you deliver have increased. This means the mechanisms that could traditionally be used to compensate for digital…
Understanding Clustering and Classification in Ecommerce
As AI becomes more widespread in ecommerce, two topics many are interested in understanding are clustering and classification. In a nutshell, these techniques use machine learning (ML) to group information.…
Is Semantic Search Enough for Ecommerce?
What is semantic search? Semantic search refers to a family of information retrieval techniques that focus on query context and relationships between words to elevate search beyond mere keyword matching. …
5 Ways Manufacturers Can Close the B2B Ecommerce Experience Gap
Don’t look twice, but you’re losing B2B customers to sites that offer a B2C experience. B2B customers are also B2C consumers. They refuse to wait more than one second for…