B2B Ecommerce Challenges: Why Your Catalog Search Is Awful
I asked my sister who is a B2B buyer for a high tech company to tell me one thing she hates the most about Ecommerce transactions. She told me –…
About Diane Burley
Diane Burley is an expert on what it takes to stand out in the digital age. She showcases her expertise when writing about the necessity of AI, NLP, and intelligent search in DX projects. She cut her teeth as a reporter, is a long-time technologist, and knows how to tell a story in a gripping way
Is an Obsolete Tech Stack Stifling Your B2B Ecommerce Efforts?
B2B eCommerce has been on a tear. The global B2B Ecommerce market reached US$12.2 trillion in 2019 – six times that of the B2C market. Yet according to B2BecNews surveys…
What Enterprise Search Should Be
When The Great Pause of 2020 occurred, it provided an overnight stress test for the world’s collective knowledge management systems. What it revealed were massive gaps in the information infrastructure…
How to Seamlessly Personalize Your Salesforce B2B Commerce UX
It’s exhilarating when you pick a winner. When you do it with software, you have to be a bit more circumspect. But underneath the muted exterior is a certain smugness.…
The Shift to an Intelligent Buying Experience in B2B Ecommerce
In 2017, Gartner bid adieu to Enterprise Search Engines – and welcomed Insight Engines. The distinction was to show how enterprise search now fortified with artificial intelligence (AI), resulted in…
Does Your B2B Site Pass the B2C Test?
Long before a pandemic locked employees in their homes, there had been a blurring between personal and professional personas in online buying. Buyers procuring components for an HDMI cable manufacturer…