How to Optimize Content for Smart Snippets
A clear structure on the page makes it easy for search-oriented machine learning models to understand content and rank the relevance of the information it contains to a given query…
About Emily Hunt
Emily Hunt is a political scientist turned Senior Content Specialist at Coveo. As a data-driven content marketer, she combines her analytical skills with a passion for storytelling to produce compelling content across all areas. If she’s not writing, she’s exploring the great outdoors, jamming out to rock ‘n’ roll, or reading Harry Potter...again.
The Key to Improving the Employee Experience Is a Relevant Digital Workplace
It wasn’t until I found myself working from home that I realized just how often I turned to my nearby colleagues to ask them questions and get their insights. These…
How to Build a Business Case for Investing in AI for Customer Support
With the accelerated advancement of digital transformation, Customer Support teams have more channels and more data than ever before to manage. The 24/7 nature of commerce today means Customer Support…
Unintelligent CRM Systems Won’t Save Your Sales Reps
For your sales reps, their Customer Relationship Management (CRM) platform is the go-to location for the information they need to move deals through the pipeline to close. It puts all…
Loss of ‘Free Beer Fridays’ Reveals Employee Service Center Issues
The shift to a work-from-home-first mentality has changed a lot about the nature of the employee experience—especially the coveted office perks. Goodbye, lunchtime yoga classes. So long, cabinets full of…
Retailers: Don’t Call Relevance a Superpower
Digital retailers are sensitive to wanting to provide relevant experiences to people. But it turns out that relevance is highly nuanced, particularly in Ecommerce. And it is even harder to…
Product-Led Growth Highlights Importance of In-App Contextual Help
The SaaS-fueled app-ification of consumer and enterprise software is driving more companies to hone in on the user experience; by evaluating the opportunity for in-app contextual help to drive adoption…
Personas Are Irrelevant – 2021 Calls for Personalization
For decades, marketers have been staking their careers on segmentation and persona-based marketing. By creating a fictionalized representation of a potential buyer — such as an avocado-toast-eating urban millennial or…
10 Must-Have Features for a Relevance Platform in 2021
“Here comes the sun, do, dun, do, do Here comes the sun, and I say It’s all right Little darling, it’s been a long cold lonely…” …2020, to pick up…
Migrating from Redshift to Snowflake: A New Cloud Data Warehouse to Help You Make The Most of Your Data
Under the umbrella of AI fall machine learning algorithms, which can be used to parse data, learn from that data, and make informed decisions based on what they have learned.…