Emily Hunt is a political scientist turned Senior Content Specialist at Coveo. As a data-driven content marketer, she combines her analytical skills with a passion for storytelling to produce compelling content across all areas. If she’s not writing, she’s exploring the great outdoors, jamming out to rock ‘n’ roll, or reading Harry Potter...again.
The shift to a work-from-home-first mentality has changed a lot about the nature of the employee experience—especially the coveted office perks. Goodbye, lunchtime yoga classes. So long, cabinets full of…
Digital retailers are sensitive to wanting to provide relevant experiences to people. But it turns out that relevance is highly nuanced, particularly in Ecommerce. And it is even harder to…
The SaaS-fueled app-ification of consumer and enterprise software is driving more companies to hone in on the user experience; by evaluating the opportunity for in-app contextual help to drive adoption…
For decades, marketers have been staking their careers on segmentation and persona-based marketing. By creating a fictionalized representation of a potential buyer — such as an avocado-toast-eating urban millennial or…
“Here comes the sun, do, dun, do, do Here comes the sun, and I say It’s all right Little darling, it’s been a long cold lonely…” …2020, to pick up…
Under the umbrella of AI fall machine learning algorithms, which can be used to parse data, learn from that data, and make informed decisions based on what they have learned.…
