One to one digital personalization is a big deal—and getting bigger. Thanks to digital giants such as Amazon and Netflix, consumers are getting used to online experiences that make it…
The online customer experience is more important than ever. And, as expectations rise, so do the challenges for organizations of all kinds. That was one of the key messages during…
If the future of marketing and retail is omnichannel, then let’s start with the basics: What is omnichannel retail—and are multichannel and omnichannel the same thing? The answer: not really,…
The coronavirus pandemic has transformed the way we shop. The dramatic rise in online B2C shopping tends to grab most of the headlines. But, as customer expectations about ecommerce store…
The coronavirus pandemic has forced a wide variety of industries to rethink how they do business and to fast-track plans for digital transformation. The telecommunications business is no exception. To…
As more and more business moves online, customer expectations around digital experiences are increasing, too. According to Brendan Witcher of Forrester, a leading expert on digital business, a site visitor…
One of the biggest business headlines of the past year has been the accelerated growth of ecommerce due to the coronavirus pandemic. In 2020, online sales reached a level that…
Can we talk personally for a moment? For all of retail brands’ talk about personalization on their websites, there’s often a gap between the potential of personalization and what it…
There is so much science around merchandising and placement in physical stores to drive impulse buying. It’s been a tougher job for merchandisers to replicate that stimuli in digital. People…
WIth soaring CAC, Ecommerce sites are banking on the Customer Lifetime Value (CLV). Here's the economic impact that recommendation engines are making in both B2B and B2C.
