How to Optimize Content for Smart Snippets
A clear structure on the page makes it easy for search-oriented machine learning models to understand content and rank the relevance of the information it contains to a given query…
Customer Experience
New Release on Impact+: Measuring and Optimizing for Service Success
Newly released on Impact+, “Measuring and Optimizing for Service Success” explores how to measure service quality and use analytics to transform the experiences you’re providing. This latest episode features Bonnie…
97% of businesses struggle with personalization—here’s how to close that gap with search
Together with Coveo, a leading search platform, our team at Interactive Strategies developed and utilized key insights in order to identify immediate steps you can take to start your journey…
Blending Short-Term Survival with Medium-Term Strategy
How do you adjust your immediate plans when dealing with an uncertain future? Be relevant in every channel of interaction and re-imagine your self-service strategy.
Smart Snippets: Faster Answers to Your Questions
At one point in time, the all-powerful Magic 8 Ball may have been capable of providing sufficient insight into your childhood dreams of fame and fortune. However, it’s likely that…
New Release on Impact+: Delivering Omni-Channel Self-Service Experiences
Newly released on Impact+, “Delivering Omni-Channel Self-Service Experiences” shows you how to create an effortless customer experience across all digital channels. While theory is valuable, we know it’s just not…