Digital Commerce

Jumping into the New Year, most of us would like to forget 2020 ever existed. However, then we would have missed some really great research on how to create highly…

For decades, marketers have been staking their careers on segmentation and persona-based marketing. By creating a fictionalized representation of a potential buyer  — such as an avocado-toast-eating urban millennial or…

Can we talk personally for a moment? For all of retail brands’ talk about personalization on their websites, there’s often a gap between the potential of personalization and what it…

“All I want to do is zoom-a-zoom-zoom-zoom.”  – Wreckx-n-Effect I doubt many of us really want to “zoom” – or do any of the other eight or so conferencing tools…

The thought of a 30-something Jeff Bezos hunkering down in his neighborhood Barnes and Noble (ironically) dreaming up an Ecommerce juggernaut would test most of our imaginations. But that fact…

If you’re asking yourself which survival strategies retailers need to adopt to compete with and beat digital Goliaths such as Amazon, you may be asking the wrong kind of question,…