Browse our tips, tricks, and techniques for improving your ecommerce search relevance – for an improved shopping experience, higher conversions. and overall order value.
The online customer experience is more important than ever. And, as expectations rise, so do the challenges for organizations of all kinds. That was one of the key messages during…
If the future of marketing and retail is omnichannel, then let’s start with the basics: What is omnichannel retail—and are multichannel and omnichannel the same thing? The answer: not really,…
With online becoming the only retail channel, customer expectations for the digital experience you deliver have increased. This means the mechanisms that could traditionally be used to compensate for digital…
Creating a clean, complete product catalog for your ecommerce site is like setting up a neat, orderly storefront. You carefully scoped out real estate, chose the location you thought had…
By Jackie What do you believe more: what your customers say, or what your customers do? While a definitive “I am looking for <insert very specific model number here>” or…
Once upon a time, if a company wanted to harness its user behavior data, it would need to hire an entire team of data scientists (or maybe multiple teams) who…
We’ve been saying for some time that it isn’t about the persona – it’s the person. So today we are modifying that mantra a bit to say it’s not just…
As AI becomes more widespread in ecommerce, two topics many are interested in understanding are clustering and classification. In a nutshell, these techniques use machine learning (ML) to group information.…
It’s arguable that organic traffic is the most valuable marketing channel there is. But there’s a cold war going on between tech giants, with your product data caught in the…
Digital shopping isn’t what it used to be. As people increasingly turn to ecommerce channels, especially as a result of COVID-19, consumer expectations are rising—particularly for search relevance and customer…
