Browse our tips, tricks, and techniques for improving your ecommerce search relevance – for an improved shopping experience, higher conversions. and overall order value.
Creating a clean, complete product catalog for your ecommerce site is like setting up a neat, orderly storefront. You carefully scoped out real estate, chose the location you thought had…
We’ve been saying for some time that it isn’t about the persona – it’s the person. So today we are modifying that mantra a bit to say it’s not just…
As AI becomes more widespread in ecommerce, two topics many are interested in understanding are clustering and classification. In a nutshell, these techniques use machine learning (ML) to group information.…
It’s arguable that organic traffic is the most valuable marketing channel there is. But there’s a cold war going on between tech giants, with your product data caught in the…
Digital shopping isn’t what it used to be. As people increasingly turn to ecommerce channels, especially as a result of COVID-19, consumer expectations are rising—particularly for search relevance and customer…
What is semantic search? Semantic search refers to a family of information retrieval techniques that focus on query context and relationships between words to elevate search beyond mere keyword matching. …
SAP Commerce (née SAP Hybris) drives some of the world’s biggest ecommerce sites, including Bosch, Sigma Healthcare, and Office Depot. It seamlessly organizes product data and makes catalog management easy.…
The coronavirus pandemic has transformed the way we shop. The dramatic rise in online B2C shopping tends to grab most of the headlines. But, as customer expectations about ecommerce store…
Philosophy provides some big questions, such as “what do words mean?” While finding an answer to those larger quandaries is outside the scope of this article, this is the type…
As you look to improve your personalization initiatives, it’s important to keep in mind two variables that impact shoppers: Shopper Intent and Search Engine Indexing. One might sound vague—while the…
