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A key differentiator of search technology vendors today is the notion of providing unified search. To explain what ‘unified search’ is, we have to first talk about fragmented search. Digital…

Search relevance might seem like a tricky topic; what’s relevant to you when it comes to the term ‘cartoon’ may be leagues different to what’s relevant to me. For example,…

Search relevance refers to a search engine’s ability to provide the most significant results to address the searcher’s needs and satisfy their intent.   Creeping in steadily over the years, search…

Search is having a moment. Again. It’s not as if we haven’t always wanted search engines that bring us the most relevant results—read our minds and show us exactly what…

If the future of marketing and retail is omnichannel, then let’s start with the basics: What is omnichannel retail—and are multichannel and omnichannel the same thing? The answer: not really,…

Planning an enterprise search engine replacement is much like replacing a cell-phone from 10 years ago with the latest model. There is not just a quantitative difference (faster, more memory)…

Enterprise search seems simple, belying the complicated decisions involved with enterprise search engine replacement. You type a phrase into a box, press enter, then you get back a listing of…

Is your company still searching for great search? The intersection of audiences and the content they’re searching for—that is, giving the right content to the right people at the right…

Creating a clean, complete product catalog for your ecommerce site is like setting up a neat, orderly storefront. You carefully scoped out real estate, chose the location you thought had…

By Jackie What do you believe more: what your customers say, or what your customers do? While a definitive “I am looking for <insert very specific model number here>” or…