With the amount of money flowing through the eCommerce industry, it’s no surprise that every online retailer is eager to fully optimize their UX journey in order to convert as frequently as…
“70% of buying experiences are based on how the customer feels they are being treated.” – McKinsey As a customer of any product or service, we expect to be treated…
Somewhere along the line, B2B (business-to-business) marketing focused so much on marketing towards “businesses” that they forgot about the people behind them. Business are now again realizing the value in…
According to Metcalfe’s Law, the value of a network increases with the number of connected users. By the same logic, the value of a community increases with the number of…
Nobody wants angry customers but in the era of personalization it can be hard to keep up with their ever-growing expectations. What’s a company to do? The first step to…
My obsession with “remembering everything” began in 2012, when I came across an article on The Verge about backing up your brain with cloud note-taking software. I think that the…
