How to Create a Customer Journey Map in Three Steps By Rachel Schultz This is part two of a two-part series on customer journey maps. To learn what exactly a customer map is and why it matters, take a look at part one.…
What is a Customer Journey Map and Why Does It Matter? By Rachel Schultz You’re driving down the busy highway in bumper-to-bumper traffic during rush hour. You look up and see a billboard…with a giant QR code. What’s wrong with this picture? In essence,…