The 10 Best Ecommerce Research Papers From 2021
The last 12 months have had many fits and starts—perhaps not surprising after such a bleak 2020. One area that really awoke from slumber was ecommerce research. In fact, AI journal…
digital commerce
How Machine Learning Powers Intelligent Suggestive Selling
A popular sales strategy that retailers use is suggestive selling. Also known as “cross selling” or “upselling”, a suggestive sell is when sales associates encourage customers to buy complementary products…
Reduce Ecommerce Cart Abandonment With These 10 Effective Tips
Trying to figure out how to reduce cart abandonment? One of the biggest problems in the ecommerce world is cart abandonment rate, or the percentage of visitors abandoning their shopping…
Why Clean Catalog Data and Machine Learning Go Together Like PB&J
Creating a clean, complete product catalog for your ecommerce site is like setting up a neat, orderly storefront. You carefully scoped out real estate, chose the location you thought had…
Understanding Clustering and Classification in Ecommerce
As AI becomes more widespread in ecommerce, two topics many are interested in understanding are clustering and classification. In a nutshell, these techniques use machine learning (ML) to group information.…
How Amazon Stole Ecommerce Search (And Your Product Data, Too)
It’s arguable that organic traffic is the most valuable marketing channel there is. But there’s a cold war going on between tech giants, with your product data caught in the…
5 Challenges to Creating True Search Relevance (and How to Overcome Them)
Digital shopping isn’t what it used to be. As people increasingly turn to ecommerce channels, especially as a result of COVID-19, consumer expectations are rising—particularly for search relevance and customer…
Is Semantic Search Enough for Ecommerce?
What is semantic search? Semantic search refers to a family of information retrieval techniques that focus on query context and relationships between words to elevate search beyond mere keyword matching. …
How to Personalize SAP Commerce Cloud With Relevant Search
SAP Commerce (née SAP Hybris) drives some of the world’s biggest ecommerce sites, including Bosch, Sigma Healthcare, and Office Depot. It seamlessly organizes product data and makes catalog management easy.…
FleetPride: Raising the Bar for B2B Ecommerce Platform Search
The coronavirus pandemic has transformed the way we shop. The dramatic rise in online B2C shopping tends to grab most of the headlines. But, as customer expectations about ecommerce store…