“I think machine learning’s the big game changer for support and the experiences that people have” – Nigel Piper When Nigel Piper, Executive General Manager, first joined Xero, the company…
“By 2020, 51% of consumers and 75% of business buyers expect companies to anticipate their needs and make relevant suggestions.” – Huffington Post Delivering relevant interactions is no longer optional.…
Times are changing. The customer experience isn’t just something for consumer brands to think about anymore, CX is mission-critical to B2B brands as well. In an article, Improving the Customer…
It’s a dog eat dog world in the digital world today. With new businesses rising and falling constantly, it’s hard to stand out. If you want your business to make…
Somewhere along the line, B2B (business-to-business) marketing focused so much on marketing towards “businesses” that they forgot about the people behind them. Business are now again realizing the value in…
Artificial Intelligence is the latest big thing to happened to our global economy. It’s as important as the invention of electricity or computing. Our CEO, Louis Têtu, participated in a…
According to Metcalfe’s Law, the value of a network increases with the number of connected users. By the same logic, the value of a community increases with the number of…
Nobody wants angry customers but in the era of personalization it can be hard to keep up with their ever-growing expectations. What’s a company to do? The first step to…
Research has shown that by 2020, customer experience will be more important than price as a brand differentiator for B2B businesses. In recent years, as software companies have increasingly shifted…
Your conversation rate is stagnating. You’re struggling to generate leads. You want to personalize your website’s content, but your current technology stack is outdated. Is it time to redo the…
