How do you transform your website in five months? It’s possible. Just ask Acuity Brands. Andrew Crowder, VP of Enterprise Architecture at Acuity Brands and Lipika Brahma, Customer Success Architect,…
Targeted, precise messaging for every single website visitor – is it really possible? Despite the promise that personalization brings, marketers are still having trouble cracking its code and the lack…
“I think machine learning’s the big game changer for support and the experiences that people have” – Nigel Piper When Nigel Piper, Executive General Manager, first joined Xero, the company…
“By 2020, 51% of consumers and 75% of business buyers expect companies to anticipate their needs and make relevant suggestions.” – Huffington Post Delivering relevant interactions is no longer optional.…
Times are changing. The customer experience isn’t just something for consumer brands to think about anymore, CX is mission-critical to B2B brands as well. In an article, Improving the Customer…
It’s a dog eat dog world in the digital world today. With new businesses rising and falling constantly, it’s hard to stand out. If you want your business to make…
