In a hyper-competitive market, with few recurrent users and high bounce rates, it is crucial to personalize as early as possible in the shopper journey. The good news is that…
A clear structure on the page makes it easy for search-oriented machine learning models to understand content and rank the relevance of the information it contains to a given query…
Newly released on Impact+, “Measuring and Optimizing for Service Success” explores how to measure service quality and use analytics to transform the experiences you’re providing. This latest episode features Bonnie…
At one point in time, the all-powerful Magic 8 Ball may have been capable of providing sufficient insight into your childhood dreams of fame and fortune. However, it’s likely that…
Artificial intelligence (AI) has the potential to propel organizations through digital transformation. And in the midst of what are challenging economic times, machine learning and natural language processing are becoming…
I asked my sister, who is a B2B buyer for a high tech company, to tell me one thing she hates the most about buying online. She told me –…
