B2B eCommerce Search Challenges: Why Your Catalog Search Is Awful
I asked my sister who is a B2B buyer for a high tech company to tell me one thing she hates the most about eCommerce transactions. She told me –…
personalization
Does Your B2B Site Pass the B2C Test?
Long before a pandemic locked employees in their homes, there had been a blurring between personal and professional personas in online buying. Buyers procuring components for an HDMI cable manufacturer…
Mind-reading as you type: how to provide personalized query suggestions to new shoppers
To each her own (query suggestion) “Before you (I) go, can you read my mind?” (Almost) The Killers Both Alice and Bob clicked on a Facebook promotion that brought them…
Personalization: Why It’s So Hard to Get It Right
Last week I joined my colleague Ciro Greco, Director of AI, and our friends at DigitalCommerce360 to give a webinar to ponder the question “why is personalization so hard to…
Reimagining search relevance in the world of eCommerce
Everybody searches. We’re in 2020, and search engines are plentiful and free-of-charge across the internet. From Google, to Amazon, to your eCommerce website, shoppers have multiple options when they seek…
Clothes in Space: Real-time personalization in less than 100 lines of code
Real-time personalization in less than 100 lines of code is possible- and you can make it happen all on your own. Discover how to apply powerful ideas from NLP to…