How to Avoid Increased Cost of Irrelevance? Apply AI!
Based on my experience of my teenagers, friends’ comments on social media (and my own behavior) it is clear to me that today’s consumer is demanding more and more from…
personalization
Retailers: Don’t Call Relevance a Superpower
Digital retailers are sensitive to wanting to provide relevant experiences to people. But it turns out that relevance is highly nuanced, particularly in Ecommerce. And it is even harder to…
The 10 Best Ecommerce Research Papers From 2020
Jumping into the New Year, most of us would like to forget 2020 ever existed. However, then we would have missed some really great research on how to create highly…
Personas Are Irrelevant – 2021 Calls for Personalization
For decades, marketers have been staking their careers on segmentation and persona-based marketing. By creating a fictionalized representation of a potential buyer — such as an avocado-toast-eating urban millennial or…
4 Features You Need to Power an Intelligent Workplace
How’s work-from-home working out for you? If it has been a breeze, you’re one of the few blessed ones. The digital workplace has been around for more than a decade.…
Sharing is Caring: Our First Dataset Release for The AI Community
Today, we are beyond thrilled to announce the release of our first anonymous shopping dataset to the AI community. This release follows the recent publication of our article on intent…
Bringing Humanity Into Digital Experiences With Relevance
Relevance is the key to competing in an overcrowded market, and relevance starts and begins with the ability to engage people, intoned Louis Têtu, chairman and CEO, Coveo at the…
How to Deliver Personalized Customer Service Experiences
There’s something remarkable happening, a trend that’s reshaping how and why companies do business: product democratization. A leveling of the playing field, if you will. Today, most business sectors are…
Coevolution of Retailers in the Age of Amazon
If you’re asking yourself which survival strategies retailers need to adopt to compete with and beat digital Goliaths such as Amazon, you may be asking the wrong kind of question,…
The Vectors That Came in from The Cold: Improving “cold start” at scale in a multi-tenant SaaS scenario
In some previous installments of this exciting series, we described – at length – the super cool concept of product vectors (or “embeddings”), and how they can be used to…