As you look to improve your personalization initiatives, it’s important to keep in mind two variables that impact shoppers: Shopper Intent and Search Engine Indexing. One might sound vague—while the…
Based on my experience of my teenagers, friends’ comments on social media (and my own behavior) it is clear to me that today’s consumer is demanding more and more from…
Digital retailers are sensitive to wanting to provide relevant experiences to people. But it turns out that relevance is highly nuanced, particularly in Ecommerce. And it is even harder to…
Jumping into the New Year, most of us would like to forget 2020 ever existed. However, then we would have missed some really great research on how to create highly…
For decades, marketers have been staking their careers on segmentation and persona-based marketing. By creating a fictionalized representation of a potential buyer — such as an avocado-toast-eating urban millennial or…
How’s work-from-home working out for you? If it has been a breeze, you’re one of the few blessed ones. The digital workplace has been around for more than a decade.…
Today, we are beyond thrilled to announce the release of our first anonymous shopping dataset to the AI community. This release follows the recent publication of our article on intent…
Relevance is the key to competing in an overcrowded market, and relevance starts and begins with the ability to engage people, intoned Louis Têtu, chairman and CEO, Coveo at the…
There’s something remarkable happening, a trend that’s reshaping how and why companies do business: product democratization. A leveling of the playing field, if you will. Today, most business sectors are…
If you’re asking yourself which survival strategies retailers need to adopt to compete with and beat digital Goliaths such as Amazon, you may be asking the wrong kind of question,…
