Why Your B2B Ecommerce Catalog Search Is Awful
I asked my sister, who is a B2B buyer for a high tech company, to tell me one thing she hates the most about buying online. She told me—and I…
personalization
Bringing Humanity Into Digital Experiences With Relevance
Relevance is the key to competing in an overcrowded market, and relevance starts and begins with the ability to engage people, intoned Louis Têtu, chairman and CEO, Coveo at the…
How to Deliver Personalized Customer Service Experiences
There’s something remarkable happening, a trend that’s reshaping how and why companies do business: product democratization. A leveling of the playing field, if you will. Today, most business sectors are…
Coevolution of Retailers in the Age of Amazon
If you’re asking yourself which survival strategies retailers need to adopt to compete with and beat digital Goliaths such as Amazon, you may be asking the wrong kind of question,…
The Vectors That Came in From The Cold: Improving “Cold Start” at Scale in a Multi-tenant SaaS Scenario
In some previous installments of this exciting series, we described – at length – the super cool concept of product vectors (or “embeddings”), and how they can be used to…
How to Check Your Site, So Shoppers Check Out
Online retailers famously say, “If they can’t find it, they can’t buy it.” Today, this motto is even more relevant. With online sales skyrocketing in B2C and B2B, buyers are…
(Definitely Not) Lost in Translation: ‘Translating’ Products for Multi-Brand Personalization
In a hyper-competitive market, with few recurrent users and high bounce rates, it is crucial to personalize as early as possible in the shopper journey. The good news is that…
Where’s your head at? Traditional vs Headless Ecommerce for Engaging Every Buyer
The most important thing in Ecommerce is providing a memorable, personalized experience for your buyers. But which approach is the best? We look at Headless and Traditional Ecommerce.
97% of businesses struggle with personalization—here’s how to close that gap with search
Together with Coveo, a leading search platform, our team at Interactive Strategies developed and utilized key insights in order to identify immediate steps you can take to start your journey…
Does Your B2B Site Pass the B2C Test?
Long before a pandemic locked employees in their homes, there had been a blurring between personal and professional personas in online buying. Buyers procuring components for an HDMI cable manufacturer…