Coveo Impact from the Perspective of a Sitecore MVP
It has now been just over a month since Coveo hosted its second annual conference, Coveo Impact and we are still glowing from its success. The event was jam packed…
Relevance
Turning Results into Relevance
At the most basic level, people search for things to find results. But results without relevance are meaningless. In this day and age, your customers, whether you’re in B2B or…
How a Healthy Knowledge Management Strategy Retains Talent
At first glance, the relationship between your talent management and knowledge management strategies might not be very clear. What does hiring have to do with your company’s knowledge base? If…
To B2B or not to B2B: 3 Things Shakespeare Can Teach You About Marketing
Somewhere along the line, B2B (business-to-business) marketing focused so much on marketing towards “businesses” that they forgot about the people behind them. Business are now again realizing the value in…
What’s Stopping Your Organization from Innovating?
There is no denying that big ideas move businesses — as well as the industry that surrounds them — forward. Game-changing innovation is so sought-after that many business leaders dedicate…
Personalized Marketing at Scale: How and Why
What happens when you embrace personalized marketing? It’s more than just delighting your customers. When you are able to target your website visitors with content, messages and offers that resonate…