Relevance

At the most basic level, people search for things to find results. But results without relevance are meaningless. In this day and age, your customers, whether you’re in B2B or…

At first glance, the relationship between your talent management and knowledge management strategies might not be very clear. What does hiring have to do with your company’s knowledge base? If…

Somewhere along the line, B2B (business-to-business) marketing focused so much on marketing towards “businesses” that they forgot about the people behind them. Business are now again realizing the value in…

There is no denying that big ideas move businesses — as well as the industry that surrounds them — forward. Game-changing innovation is so sought-after that many business leaders dedicate…

What happens when you embrace personalized marketing? It’s more than just delighting your customers. When you are able to target your website visitors with content, messages and offers that resonate…

Remaining relevant is one of the most important ways a business can scale and be differentiated from its competitors. It is equally as important in the workplace if you’re looking…